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PHD is part of Omnicom Media Group.
January 4, 2010
By: TOM BRANNA
Editor
Unilever awards Greater China media planning and buying business to PHD. As part of its global media agency review which commenced in July 2009, Unilever has announced that it has awarded its media planning and buying business for Greater China to PHD, part of the Omnicom Media Group. The Greater China business which includes China, Hong Kong and Taiwan was previously with Mindshare and Initiative Media. Other markets are expected to be announced in due course. “The decision fo...
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